What does SEO stand for? How does a good SEO agency work?

SEO or Search Engine Optimisation is the name given to activities that attempt to improve search engine rankings. In other words, a well-executed SEO strategy enhances website visibility in search engines. Why do you think it is so important to have a high ranking in the search engines?

It is necessary to rank high with specific keywords in the search engines to increase traffic to a website. Mainly for e-commerce sites where visitors can do online shopping, the key to success in increasing sales is to rank on the search engine’s first page, in fact, to rank in the top 5 search results. Therefore, brands that invest in SEO are more likely to increase their sales by attracting more visitors organically, in other words without advertising.

The most effective way to drive organic traffic to a website is to have a well-planned and well-executed SEO plan. SEO activities require continuity, and yet when it is not done by industry professionals, it may cause a negative impact on the website, let alone any benefits.

However, SEO activities aren’t executed only on e-commerce sites. In general, SEO activities enable a brand to establish a good bond with consumers through its website.

SEO activities are also needed to make a website more user-friendly and attractive for potential visitors and to increase traffic to the site. Increasing the popularity of a website through an increase in the number of clicks can only be achieved by choosing the right keywords and site optimisation.

Why is SEO so important?

As the internet became mainstream, the term “click” became equally well-known, and search engines started to act as a shortcut to products, information and services. That being the case, thousands of websites today are striving to get the highest search engine rankings through SEO activities, yet only the ones that receive positive SEO results manage to get ahead of their competitors.

Nowadays, this “SEO race” has become a priority for brands and individuals who would like to prove their existence on online platforms. Therefore, when it comes to SEO, it wouldn’t be wrong to define websites which operate in the same industry as “competitors”. Sustaining a long-lasting existence on the internet requires the following factors: Selling more products, driving permanent website traffic, being well-known, having a unique website design, using the correct titles and bringing new visitors to the site through interesting content etc.  

Do I really need an SEO agency?

In many aspects, SEO requires professional know-how along with necessary tools and skills. And only experienced SEO professionals can advise you what search engines think or may think of your website because SEO is a process that requires technical knowledge.

A competent SEO agency;

  •    Knows Google guidelines inside out and uses Google products such as Search Console, Analytics, Google My Business very effectively
  •    Utilises current search engine software and tools
  •    Carries out a thorough SEO audit before starting the actual SEO
  •    Monitors current onsite data regularly (SEO title, meta description, internal linking, keyword analysis etc.)
  •    Analyses keywords and begins SEO by targeting these keywords
  •    Determines the websites which are suitable for backlinking
  •    Creates content for backlinking
  •    Monitors website traffic
  •    Makes a social media analysis, if necessary directs the site to social media channels
  •    Identifies competition rates and the goals
  •    Monitors the declining aspects of the website and determines the cause-effect relationship


SEO involves both onsite and offsite practices which all together help a website rank higher. All these efforts cannot be executed and monitored single-handedly. It requires teamwork, and so do the efforts towards increasing the domain authority and ranking higher in targeted search results. Keywords determined with the help of analyses are used in SEO compliant texts, and these texts are used in backlink sources. Eventually, targeted visitor traffic to the website is expected to rise through these links.

SEO errors may cause negative effects in achieving the targeted results. It may also result in a decline in the existing website traffic. That is why it is crucial to work with an SEO agency.  

For professional SEO services that will take your brand further with innovative projects, please contact the our team. Make sure you are one step ahead of your competitors with the right Content Marketing, Social Media Management, Performance-based Advertising, E-mail Marketing and Digital PR.


Read more